San Antonio, Texas (Vocus) November 11, 2009

Financial services provider USAA has added a new car pricing report from leading car pricing website TrueCar.com to USAA’s online car buying service , giving shoppers direct access to see the full range of prices others are paying for new cars in their area when data is available. The result is that buyers will be able to see all of their pricing options at a glance to help them get the best possible deal on a new car.

“At USAA, we’re committed to demystifying the car-buying process to make it easier for members to purchase a car. We believe providing objective information, like that offered by TrueCar, is essential to achieving that goal,” said David Bohne, president of USAA Federal Savings Bank. “By adding TrueCar’s market-specific price comparative data to our site, we are giving our members all the tools they need to get a great deal on their dream car.”

The TrueCar Price Report provides real-time data by processing thousands of car sales transactions each day. This data is displayed in clear, easy-to-read graphs, which provide the full range of prices paid by other people for the exact same vehicle in a given market area. In addition, the report calculates the dealer cost structure of a vehicle – TrueCost – providing another tool to empower car buyers to shop with confidence.

For example, a member in Los Angeles, Calif. may see a sticker price of $ 21,615 for a 2009 Honda Accord Sedan 4 Dr. I4 Man LX. Then, the USAA online car buying service’s TrueCar Price Report shows that the same vehicle costs an average of $ 19,484, while the USAA member price is $ 17,885.

“Knowing whether or not you are getting a great deal is at the core of car buyer frustration,” says Scott Painter, TrueCar Chief Executive Officer. “Providing price confidence by knowing what others paid plus cost structure and all available incentives gives buyers peace of mind.”

USAA’s online car buying service also enables customers to “build” their dream car, get a no haggle price from a local dealer, insure the vehicle*, secure a loan, and then walk in to pick up the car with money in hand. USAA provides additional value for its car-buying members with special offers from major carmakers such as GM and Mercedes, and through its relationship with Zag, the company that powers USAA’s online car buying service.

More than 225,000 USAA members use USAA’s online car buying service each month. Since its launch in 2007, more than 55,000 new and used cars and trucks have been purchased through the program, with a total savings of more than $ 96 million off of MSRP for new cars.

About USAA

USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two “Customer Service Champs,” highlighting the association’s legendary commitment of providing highly competitive financial products for 7.3 million members. For more information about USAA, or to learn more about membership, visit usaa.com.

USAA means United Services Automobile Association and its insurance, banking and investment and other companies. Banks Member FDIC.

*Auto insurance provided by United Services Automobile Association, USAA Casualty Insurance Company, USAA General Indemnity Company, Garrison Property and Casualty Insurance Company or USAA Texas County Mutual Insurance Company.

Contact:

Natasha Collins

(214) 665-1327

Follow USAA on Twitter @usaa_news

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