Tag Archives: Marketing

Interactive Financial Marketing Group Processes Five Millionth Auto Loan Application — Milestone Marks Eight Years of Growth in Auto Finance Lead Generation

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Richmond, VA (PRWEB) February 1, 2011

Interactive Financial Marketing Group (IFMG), a division of Dominion Enterprises, today announced it has distributed 5,000,000 online auto finance loan applications to its Carloan.com dealer network.

The key to achieving this significant accomplishment is the diverse network of auto finance web sites and partnerships that IFMG manages, combined with a proprietary lead routing system. Given the efficiency of its robust routing engine technology, IFMG has validated, screened and distributed an average of 625,000 car loan applications per year since the launch of the system. It achieved this historic level despite the recent economic downturn that has adversely impacted both the automotive and finance industries.

Prior to building the online marketing systems it currently uses for lead generation, IFMG kicked off its operations in 1989 using vanity phone numbers. Customized 800 numbers like 1-800-CAR-LOAN and 1-800-AUTO-LOAN generated auto finance applications that were then delivered to its dealer partners. The 5,000,000 application mark does not include applications that were received and processed before IFMG made the leap to the Internet in 2002.

“This is a landmark event in the history of IFMG,” said Tom Feary, General Manager of IFMG. “It reflects the trust that car buyers have in our auto finance websites such as Carloan.com, and the level of service our dealer network provides to those seeking a vehicle through financing. We’re looking forward to many more strong years connecting dealers to car buyers ready to be financed.”

IFMG invites auto dealers to visit Carloan.com at booth #2046S at the NADA Convention and Expo, February 5-7, 2011 in San Francisco to learn how they can join the Carloan.com dealer network.

About Interactive Financial Marketing Group:

Interactive Financial Marketing Group (IFMG) is a pioneer in lead generation, validation and management services for the automotive industry. By focusing on innovative approaches to lead generation since its inception in 1989, IFMG has developed a family of brands that includes hundreds of the most recognized Internet addresses and vanity phone numbers such as Carloan.com, Autoloan.com, 1-800-CAR-LOAN

Facebook Hotel Marketing, Bookings & Management for Hotel and Tourism Facebook Fans

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Halifax, Nova Scotia, Canada (PRWEB) July 06, 2011

AXSES Hotel & Tourism Marketing Platform launches a major upgrade to its Social Media Travel Marketing Application: arcResBookings for Facebook v5.

The new version, which was recently featured in a New York Times survey of Social Media Travel Marketing Solutions, incorporates more social media options with the latest Facebook changes, making it easier for hotels and travel companies to set up Fan pages, offer travel shopping services and to manage brand content on Facebook and Social Media.

This Travel Marketing and Content Management App. is for independent hotels, bed and breakfast inns, guest houses, small hotel chains, car rental companies and all Tourism Operators. It allows tourism companies to engage socially with the growing market of travellers who use Facebook and social sites to shop for holidays, travel activities, accommodation and destinations.

Using Facebook as part of a travel marketing strategy is becoming essential, as many travelers are comfortable getting reviews and advice from their Facebook friends and like to receive and share news on special travel deals and promotions. Travellers interested in planning a holiday are increasingly looking for companies they find on a Facebook Search. Getting an instant quote, seeing the hotel rooms and packages, getting special deals and being able to book a hotel room or a vacation activity right from a Facebook page, makes it easy to do business.

Facebook is an environment that traveler trust. It is a very powerful marketing force, outpacing Google in the number of pages viewed and the length of time consumers stay on the site. For that reason 1000′s of top advertisers, including Expedia, are now advertising on Facebook. Now even small travel companies can promote their brands, offer and travel deals and advertise on Facebook and 100′s of sites automatically, with the arcRes Publishing and Travel Marketing platform from AXSES.

Communicating with Fans is made easier. arcResBookings.com is designed specifically for marketing hotel and tourism brands and building direct sales and sustainable brand integrity for travel suppliers. It automates social engagement, updates, special, packages, travel shopping, quotes, bookings and manages all content changes in a single central cloud based service that is also integrated with thousands of other sites and social media services..

While arcResBookings help hotels and tourism brands market to and engage with Facebook users, it also save time and resources as it loads and manages all tourism content. This saves hotel staff hours of work in setting up a social presence, building Fan Pages and maintaining good content. To keep content fresh and interesting, arcResBookings also publishes Specials and Packages to Fan pages, giving Fans more reason to check the page for the latest news and keep in contact.

ABOUT AXSES

AXSES was one of the very first travel companies to develop a hotel and tourism centered Facebook Application for direct travel bookings.The company develops software for tourism operators, hotels and destinations. Its Tourism Marketing Platform includes social marketing for travel, mobile travel bookings website for hotels, smartphone application that promote direct bookings to hotels and tourism, tourism video blogging, article marketing and travel publishing.

AXSES mission is to help hotels and tourism operators increase direct business and build strong sustainable brands. The AXSES development team of a dozen skilled knowledge works and programmers is located in Barbados, one of the best places in the world to live, work and visit.

To get more information about arcResBooking, Facebook Travel Marketing Application,

Hotels and tourism operators can at http://facebook.arcres.biz

Individuals and members of the press wishing more details on this press release will find contact information below.

Ian R Clayton

AXSES Tourism Development

http://Tourism-Marketing-Platform.com

Telephone: 246.429.2653

Email: iclayton(at)axses(dot)com

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Tallahassee Car Accident Lawyers Pearson & Myers, P.A. Launches New Marketing Campaign

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Tallahassee, Florida (Vocus/PRWEB) March 09, 2011

Pearson & Myers, P.A., is partnering with LexisNexis Martindale-Hubbell, the industry leader in professional networking and law firm marketing, to implement an integrated marketing campaign designed to better connect the firm with clients and prospects. The program includes a variety of online client development strategies.

The attorneys at Pearson & Myers, P.A. in Tallahassee have more than 30 years combined experience at representing plaintiffs in accident cases in Florida. They work with individuals who are injured in an accident, as well as the surviving family members of persons who die as a result of traffic accident injuries.

About the Firm

At Pearson & Myers, P.A. in Florida, the firm has more than 30 years combined experience representing plaintiffs in Tallahassee auto accident cases. If a person or their loved ones have been injured in an auto accident—or if a family member has died—they can help. The firm fights for personal injury victims in all types motor vehicle accidents including:


Automobile accidents
Trucking accidents
Motorcycle accidents

Attorneys Fred Eugene Pearson, Jr. and R. Frank Myers also have experience representing clients in other personal injury issues, rental car litigation, criminal defense, marital and family law, and civil law cases.

The lawyers at Pearson & Myers, P.A. have more than 30 years of combined experience. For more information about the firm, please go to their homepage or call 866-536-6488.

Pearson & Myers, P.A.

703 North Monroe Street, Tallahassee, FL 32303-6138

About LexisNexis Martindale-Hubbell

Generations of attorneys have relied on Martindale-Hubbell as the authoritative resource for information on the worldwide legal profession. With a history dating back to 1868, the Martindale-Hubbell Legal Network is powered by a database of more than one million lawyers and law firms in over 160 countries. Using Martindale-Hubbell is widely regarded as one of the most effective ways for lawyers and law firms to promote their practices.

LexisNexis

Greg Webb, Sr. Vice President, Marketing, Sabre Travel Network To Call for a

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SOUTHLAKE, TX (PRWEB) November 15, 2004

The American Marketing Association, Dallas-Fort Worth Chapter announces that Greg Webb, Senior Vice President, Marketing at Sabre Travel Network and Sabre Airline Solutions will provide the keynote address for the AMA Executive Luncheon Series that premieres on November 18 from 11:30AM to 1:00 PM at the Fort Worth Club, 306 West 7th St., Fort Worth, TX.

The title for Mr. Webb

Avis Europe appoints Web Liquid to Pan European Digital Marketing business

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London, UK (PRWeb UK) March 27, 2009

Following a three-way pitch including Rapp and incumbent McCann Erickson, Web Liquid & creative partner Acknowledgement have been appointed to develop Avis Europe’s 2009 key pan-European campaigns across 13 markets.

Web Liquid will lead the media strategy, planning and buying with Acknowledgement developing the creative strategy and production.

The campaigns will be focussed on driving direct revenue whilst ensuring Avis maintains its position as a value for money, premium car rental option.

Nicola Stone, Retail Marketing Manager for Avis Europe commented, “The proposition offered by partnering with Web Liquid and Acknowledgement promises to deliver the best optimisation of Avis’ Pan-European direct marketing strengths for 2009 onwards.”

Tom Jordan, Managing Director of Acknowledgement said “We’re delighted to be working with Avis Europe, and will work closely with them to ensure we build on the successes of previous pan-European Sale campaigns.”

David Shiell, Founding Partner of Web Liquid added, “We have had a long and successful relationship with Avis in the UK and are very excited to be extending our relationship out to Avis Europe where our centralised management of Pan-European media strategy will allow us to create yet further efficiencies of scale alongside intelligent execution. The appointment also makes a statement to the industry that boutique independents such as Web Liquid and Acknowledgement can compete on a wider scale against the traditional agency networks.”

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OpenTravel Alliance Selects Sonata Venture Solutions for Marketing & Public Relations Services

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Westminster, MD (Vocus) November 16, 2010

Sonata Venture Solutions, a strategic, results-centric marketing, branding and public relations firm today announced they have been selected to provide marketing, branding and public relations services for OpenTravel Alliance (OpenTravel).

“In seeking a partner to assist us with our marketing requirements, it was important they bring knowledge of what OpenTravel does inside each of the travel industry segments we provide standards for. The team at Sonata Venture brings years of experience with Public Relations, Marketing, Social Media, Partnerships, Branding and more,” shared Valyn Perini, Executive Director, OpenTravel. “Working with Sonata Venture will allow me to focus on providing valuable benefits to our member companies and to the industry at large. Sonata Venture has a solid understanding of the travel industry, our requirements and their ability to get things done is proven,” Perini continued.

“It has been an easy and natural process assisting OpenTravel in putting together a strategic marketing plan for releasing information for their upcoming production phases,” commented Laura Meck, CEO Sonata Venture Solutions. “Some opportunities present themselves and you simply know it is something you want to be part of. The team at OpenTravel has grown the association through hard-work, commitment to excellence and service; something we strongly value at Sonata Venture Solutions,” Meck went on to share.

Sonata Venture Solutions will work closely with OpenTravel as they continue to grow their brand and provide standard messaging solutions to travel industry segments including airlines, car rental, hotels, cruise lines, railways, the long tail and distributors and technology/solutions providers.

About OpenTravel

OpenTravel’s mission is to engineer specifications to ensure traveler and supplier information flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry. OpenTravel is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies and distributors. Tens of thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day.

About Sonata Venture Solutions:

With decades of marketing, branding and public relations experience the team at Sonata Venture Solutions exceed client expectations with custom content development, marketing strategy & planning, branding and re-branding products, services and companies. Sonata Venture Solutions is your out-sourced “Chief Marketing Officer”, bringing experience and expertise to drive the revenue you need to succeed. To learn more or inquire about a complimentary consultation, contact The Sonata Venture team today 443.293.7092 or visit http://www.SonataVenture.com today. Experience the Sonata Venture Difference.

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RealTravel Awarded Best Online Travel Community of 2007 by Association of Travel Marketing Executives

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Los Altos, CA (PRWEB) June 20, 2007

RealTravel (http://realtravel.com ), a travel blogging and travel guide site that helps more than half a million people every month plan trips with advice from other travelers, was awarded the Atlas Award for the Best Online Travel Community of 2007 by the Association of Travel Marketing Executives (ATME) at their recent annual conference.

Travel blogs, written by real travelers, have proven to be a valuable source of trusted and detailed information for people researching a vacation, while also enabling marketers to appeal to people who are in the process of planning a trip. Unlike other user-contributed sites, RealTravel ensures the quality of its information with an in-house editorial team that rates all of the content contributed to the site.

“RealTravel was selected as this year’s Best Online Community Atlas winner because of the company’s expanding online community that attracts real people and is highly rated by consumers and travel service providers alike,” said Joel Chusid, Chairman, ATME.

“RealTravel has done an excellent job over the past year to prove the importance of online communities in effectively putting a message across to people on a highly personal level.”

In his keynote presentation at the ATME conference, Henry Harteveldt, VP of Travel at Forrester Research, pointed out that people are relying more on fellow travelers for guidance when planning a trip and that marketers must recognize the new environment in which they are operating.

The ATME Atlas Awards recognize executives and companies for innovative tactics, results-oriented programs and broad marketing vision. Work is judged on innovation, relevance to marketing needs and demonstrated results.

“We are extremely honored to be acknowledged by such a prestigious group from the travel industry,” said Ken Leeder, CEO of RealTravel. “RealTravel strives to be a leader in quality user-generated content for people planning trips, and to make it easy for our advertisers to work with us and generate effective results.”

ATME, founded in 1980, is a professional organization comprised of senior-level marketing executives from high profile travel companies that represent a wide variety of segments including: airlines, hotels and resorts, cruise lines, tour operators, online travel, international tourist offices, CVBs, state and local tourism offices, car rental companies and technology providers.

The award was presented to RealTravel on June 7 during a ceremony at the annual ATME conference in Las Vegas.

About RealTravel

Named “One of the Twelve Essential Travel Websites” and “Best of the Web” by Forbes and BusinessWeek, RealTravel is a travel blogging and information site that helps more than half a million people every month plan trips with advice from other travelers. Visit us at http://realtravel.com.

Media Contacts:

Christina Brzica

RealTravel.com

christina @ realtravel.com

650-694-4970

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DIY Real Estate Solutions Inc. Announces Release of its Resident and Marketing Web Portal Service

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Cleveland, OH (PRWEB) April 19, 2007

DIY Real Estate Solutions announced today the general release of a new web-based software application called MyPortal. MyPortal, designed specifically for managers of residential rental properties, consists of two Internet-based products that allow property managers to deploy property specific web sites (portals) for use by their residents and to advertise properties & available vacant units through the use of branded marketing portals.

By implementing the resident portal feature, users of DIY’ property management software can collect rent, process service request, renew leases and allow their residents to view their balances and payment history, all through a customized community web site. With the marketing portal, property management companies can quickly create and maintain individual websites for their apartment properties. Features include online applications, floor plans, photos, directions, and real-time availability pulled from the DIY property management software and free Internet listings on Google.

Steve Lloyd, CEO of DIY Real Estate Solutions states: “By using the same web server infrastructure we provide to users of our property management software, DIY is able to offer owners and managers of small multifamily properties the same portal technology enjoyed by the large and medium-sized managers, but at a price point that makes it attractive to owners and managers with portfolios as small as 25 units. MyPortal leverages Internet technology to provide independent rental owners with a distinct competitive advantage, improve their productivity and enhance their customer service.”

Lloyd further states: “What makes resident portals so pertinent and important today is the fact that more and more people are conducting more and more transactions online. The younger, more computer savvy residents do everything on the computer — theater tickets, airline bookings. The new resident lives, breathes and communicates on the computer. That’s how we all shop today — for homes, for cars — we look on the Internet. If your current and future residents are on-line, you have to be, too.”

DIY is the developer of highly intuitive, web-based rental property management software solutions designed specifically for the independent rental owner and manager with less than 1000 apartment units or single-family dwellings. The company provides leading edge, real estate-specific solutions including comprehensive lease and data management functionality, complete property accounting, credit screening, electronic rent payments via credit cards and ACH processing, debt collection servicing and state-of-the-art marketing and resident portals. With headquarters in Cleveland, Ohio, the company can be reached at 866-602-9007. To learn more about DIY and its developer, DIY Real Estate Solutions Inc., and to take advantage of a free 30-day, no obligation test drive, go to http://www.diyresolutions.com.

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Phoenix Marketing International Announces Addition of Michael Taylor to the Travel and Leisure Sector

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(PRWEB) February 8, 2004

Phoenix Marketing International today announced that Michael Taylor has joined the Travel and Leisure Group as a Vice President. Michael will be primarily responsible for developing airport, airline and rent-a-car studies at Phoenix Marketing International. Michael has extensive experience in conducting customer service, customer satisfaction, tracking and other studies for airports, rental car companies and airlines around the world.

Interactive Financial Marketing Group Announces New Additions to Management Team

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Richmond, VA (PRWEB) August 10, 2011

Interactive Financial Marketing Group (IFMG), a division of Dominion Enterprises, today announced that it has added two automotive industry veterans to its company leadership in a move that augments its ability to support its dealer partners.

Nicole Diamond joins IFMG as Dealer Relationship Manager, taking over special financing for Interactive Financial Acceptance (IFA). Diamond has spent 16-plus years in consumer and automotive finance where she supported car dealers through both prime and subprime lending. As a result, she is well-versed in F&I process and will be focused on offering dealers situational lending in the 26 states that IFA covers.

Chris Smith comes to IFMG as its National Sales Manager for the Carloan.com Dealer Network. He brings nearly 20 years of experience in sales management, with the majority of it in running a regional automotive sales operation. Smith?s primary area of focus will be working with Carloan.com dealers to maximize the success of their marketing programs.

?These additions to our team add to our strong heritage of serving the dealer community,? said Tom Feary, General Manager of IFMG. ?Nicole and Chris have been in the trenches as dealers or with dealers for most of their careers. We expect a high contribution towards the superior service that our industry demands.?

About Interactive Financial Marketing Group:

Interactive Financial Marketing Group (IFMG) is a pioneer in lead generation, validation and management services for the automotive industry. By focusing on innovative approaches to lead generation since its inception in 1989, IFMG has developed a family of brands that includes hundreds of the most recognized Internet addresses and vanity phone numbers such as Carloan.com, Autoloan.com, 1-800-CAR-LOAN